Google also announced new guidelines for feature graphics, screenshots, and videos. Emojis/emoticons, repeated punctuation, or all caps are additional examples of don’ts that could lead to your app being rejected. In addition, further keywords that encourage users to take action, such as “update now” in the icon or “download now” in the app name, are frowned upon. The keywords, “top”, “#1”, “best”, “free”, “no ads” or “ad free” are all terms that are no longer allowed in the app title, icon, or developer name. With the updates effective on Google Play since September 29, “app title, icon and developer name that do not meet the upcoming policies will not be allowed on Google Play.” Several examples from Google show what elements should – and what should not – be incorporated in the app metadata.
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